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6 Reasons Why a Logo Should Cost More than your Lunch!!

      Why should a logo cost more than your lunch?

1. A logo is the very first impression people get of your company -
   Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
2. A logo needs longevity
   Once a logo is designed it will represent your company for many years.
3. A logo needs to be original
   A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
4. A logo should look professional
   You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
5. A logo should reflect the time and thought gone in to designing it
   One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo:
   • The research - even if the budget is quite small I would expect at the very least to find out who the company’s main competitors are and how they present themselves
   • The brainstorming of ideas
   • The rough sketches
   • The 4 or 5 logo options worked up on the computer
   • The amends, tweaking and further amends
6. A logo is the starting point of your whole corporate image
   The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.

Any more suggestions?

Working Freelance From Home or Inhouse, Pros and Cons

The Pros of Working Freelance from Home

1. You can have your computer and system set up exactly as you want it
2. You decide your own hours
3. Less distractions than working in an office full of people
4. You are not literally charging by the hour - if you finish job quickly you can move on to the next and so potential earnings can be higher
5. No travelling
6. If you have children it is far more flexible
7. You can wear your pyjamas to work
8. Your own resources, books, mags etc all to hand

The Cons of Working Freelance from Home

1. If you are a sociable person you may find it lonely working on your own
2. You can never escape from the office
3. Cost of setting yourself up with your own equipment
4. Keeping up to date with the lastest software and design trends/news
5. You are not literally charging by the hour - if adesign job takes you longer than expected you can lose out.

The Pros of Working Inhouse at a Design Agency

1. Guaranteed pay for the hours you are there
2. The Social aspect
3. Keeping in touch with what is happening in the design world
4. Making new contacts

The Cons of Working Inhouse at a Design Agency

1. If you finish a job quickly the agency gains not you
2. Distractions from colleagues
3. Working on a computer system with fonts and a set up you are not used to
4. That nervous first day of a new job feeling when working for new people - not great for creativity
5. Travelling

Can anyone suggest any more? Comments welcome.

My Dream Voyage...

 It took twenty years to create who I am today. Within these years, I have been given the freedom to explore the world in order to satisfy my curiosity toward all the strange and wonderful things in the world around me.

I grew up in a middle class family. I had an elder brother and a younger sister and this made my childhood days more colorful. My parents both had stable careers and this provided us with more opportunities to learn what we desired to. I remember when I was a young boy; my parents bought us a Personal computer. My elder brother teaches me the basics of Photoshop and movie maker, he was always wondered about the 3d animation, video games etc. in a short time I started to make some video clips & art works.
I received lot of appreciations from my relatives and parents. this wishes  affected me so much that I insisted to my parents that I also wanted to learn multimedia & animation. So I started my journey and continue it to this day. I finally completed my grade diploma from arena animation academy and I did not end my visual art studies after I went to arena academy.
There, I joined the Toonz Animation Calicut. My purpose in joining this Institute was to learn more about Video art & Visual effects (VFX). I absolutely loved the VFX and I have discovered that with the background in multimedia studies, I am learned with tremendous speed. My teacher said that I am bestowed with talent and asked me to keep up the good work. My diligence paid off as I was upgraded from being a member of the Clusters School of Digital Arts.
Besides having flying colors in my activity, I also do well in my studies. I applied for B.A in National Collage and I am now pursuing a degree for Sociology. Under the Calicut University.
After I complete my degree; I will have the opportunity to obtain a stable and challenging career in VFX Industry.
I know that the road ahead will not be easy for me, but I cannot stop here. I need to move on in order to reach my goals. My success in the future lies in my own hands.

Thanks,
Muhammad Najeeb N